Today, I was shopping for some hair spray.

Aveda's bubbly salesgirl offered me some tea upon arrival and launched right into some new products. She gave me the company's pitch about their commitment to the environment and using renewable, sustainable, or organic, plant-based ingredients. I was somewhat familiar with this information, but I was nonetheless intrigued. As I browsed a bit deeper into the store, she also added that Aveda now manufactured its products using 100% wind power; another tasty piece of information that caught my ears. (Needless to say, I ended up buying more than just hair spray.) Once I got back to my office, I sat there for a moment, looking over the products I just bought. How much of what the salesgirl pitched to me was true? More...