ECOMETRO SEATTLE TEAM
By Peter Sackett
"The more you think about what we're doing to the Earth, the better it feels to find good uses for things that aren't completely new," says Jody Hall, owner and founder of Seattle-based bakery,
Cupcake Royale.
In 2003, when Hall and her colleagues launched their cupcake baking operation, the kitsch appeal of the pedestrian dessert had already gained a foothold in New York City but, to her knowledge, nowhere else.
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