MEREDITH SORENSEN / Friday, February 29, 2008 09:13 PMI went to the Illahee Lecture titled “Why We Buy” with Juliet Schur. Dr. Schur opened by humorously explaining her profession (once-economist, now sociologist): “We take the obvious and make it really really complicated.” The crowd chuckled, and she rolled into her presentation.
I won’t try to capture everything that she said in that cozy hour, but will present some of the highlights with some of my thoughts.
HIGHLIGHT: money and happiness.
There is a very weak link between money and happiness. They (social scientists, I assume) have measured happiness and have found that above an annual income of $20,000, people don’t get much happier. She stated a few reasons for this: higher levels of income are typically associated with lots of work and stress; consumerism fosters dissatisfaction; income growth erodes social factors. More...
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