I’ve  been getting lots of wonderful questions from the media about what makes CROW sustainable, so I thought I’d share here our philosophy, written by our textile specialist, Annin Barrett. I find myself fending off frustration with some “sustainable” companies that make false claims about their fabrics. I’ve seen companies claim that bamboo is sweat-wicking (it is not) that modal is sustainable (it’s not) or try to pass off as low as 30% organic content as sustainable. We hold CROW to a clear and transparent standard developed so that we can be as open with our customers as possible. We want to help them not only get the best clothing from us, but purchase truly green clothing from other stores- and the best way is to help people understand sustainable fibers in general, not just trust any label people throw on their products.