From the maker of Helvetica comes another documentary about aesthetics and the relationship between consumers and designers. Objectified follows the design process of everyday objects and interviews the people who make, sell, and think about these objects, including Rob Walker of the New York Times column Consumed.

Two special screenings will be held at Walker Art Center on April 30th, featuring director Gary Hustwit. Tickets have sold out in advance for other screenings, get yours here. $10 non-members, $8 members.

Watch the trailer.