Your skin is your largest organ, so it makes sense to only put organic ingredients on your body as well as in it. Many major brands contain harmful chemicals that are unregulated in the US.
See the Campaign for Safe Cosmetics for non-toxic beauty products. Make your own natural face masque once a month with a recipe from our test kitchen for dry skin (good for men too!):
1 cup organic plain yogurt
1⁄2 cup oatmeal
1 T honey (warmed)
Mix ingredients and apply to the skin for 15 minutes. Wash off with a warm washcloth, and smile.